The Athlos App aims to integrate fitness in your life in the most effective way.
For the first digital personal trainer in Greece we created an energetic launch video and several extra elements for a series of challenges (Athlos Odyssey series).

A circular procession was applied to the video concept, guiding it to a loop logic to enforce the “better than yesterday” tagline of the app. The training itself is as if happening on the course of a single day, and as the sun sets, our hero is ready to start again, pushing the boundaries of his fitness levels.
Our visual approach was strongly linked to the optical identity of the app, but also broadened the interface to make it look richer in detail and slightly futuristic.

#Athlos Bill Matsangos  #animation