Client: Hellenic Society for the Protection of Nature | Production Agency: BBDO | Direction-Creative Direction: TROUT Creative Hub | Design: TROUT Creative Hub | Animation: TROUT Creative Hub | Sound Design: MD Recording Studios
Running Out of Time
This inspiring 2-part video for the Hellenic Society for the Protection of Nature (HSNP) rallies viewers to join the largest relay race for the planet, uniting us in a shared mission.
The concept embodies inclusivity, symbolized by a baton passed through diverse hands—representing various skin colors, types, and genders—across a vibrant collage of landscapes, from urban streets to lush fields. Handmade collage cutouts create a dynamic aesthetic, perfectly capturing the event’s energy and significance.
The visuals feature layered elements like a hand grasping a metallic baton, a runner in mid-stride, and iconic landmarks, all set against a map backdrop with dashes of yellow, blue, and green. The text’s large size, emphasizes the race’s scale, while organic textures—such as textured paper—add a tactile, earthy feel. The relay culminates in the baton being planted into the ground, where it flourishes, symbolizing growth and renewal.
This powerful visual narrative underscores the urgency of nature conservation, urging swift action as time runs out. Through its inclusive message and handmade collage style, the video inspires a unified effort to protect our planet for future generations.