Client: Alpha TV | Production: Trout Creative Hub | Executive producer: Aristotelis Michailidis | Creative Direction: Asprimera | Illustration: Asprimera, Argiri Aroni | Animation-Compositing: George Baourdas | Original Music-Sound design: Ted Regklis
Alpha TV Easter Stings
Devoutness, elevation, resurrection and tradition
were the main features we wanted to communicate
through this short festive spot for Alpha TV station, designed for the Easter season.
To meet our goals, we studied spring wovens from various Greek regions
such as Skyros, Crete, Epirus and the Cyclades. Patterns were chosen from these textiles, redesigned and used to decorate the 3D Easter eggs according to traditional elements.
Then eggs were then placed in three-dimensional environment and finally their movement was harmoniously choreographed in solemn tone.
