In 2020, a year defined by the universal adoption of masks, we embraced the challenge to create a vibrant visual identity for a masque party at Sante Rock Bar, drawing inspiration from the iconic Burning Man event in Nevada’s Black Rock Desert. This project captures Burning Man’s radical self-expression and communal creativity, reimagining it for a local celebration where masks became symbols of both safety and festivity. We designed a bold, playful aesthetic with a cast of crazy post-apocalyptic sci-fi characters—blended with the gritty, rock-and-roll vibe of Sante Rock Bar.

To bring this vision to life, we created a mesmerizing video using frame-by-frame animation, showcasing a continuous transition and metamorphosis of masks and faces. These same imaginative faces and masks were also featured across the poster artwork variations, ensuring a cohesive visual thread throughout the campaign. The animation and posters use striking typography and vivid imagery to evoke freedom and individuality, encouraging partygoers to express themselves through their masks. The result is a dynamic identity that bridges Burning Man’s transformative energy with Sante Rock Bar’s rebellious atmosphere, creating a memorable masque party experience that celebrates creativity in a uniquely challenging year.