‘Move between continents, challenge your destiny, fail and try again until the whole world knows your name!’ John West, the founder of the iconic tuna brand, embodied perseverance, and we channeled that restless spirit into this 30-second TVC for the brand’s launch in the Greek market.

Our animated collage journey captures John West’s origins with a vintage retro aesthetic, reminiscent of old encyclopedia illustrations. The visuals blend exotic plants with spiky leaves, horrific sea monsters with gaping jaws, vintage furniture like wooden desks, Scottish banners fluttering in the wind, and weathered old maps charting uncharted waters. Each element is meticulously crafted to evoke a sense of adventure and tradition, using a muted palette of sepia browns, deep greens, and faded reds, with intricate linework and textured paper effects.

The animation bursts with fun and inventiveness—sea creatures leap from the pages, maps unfold into stormy oceans, and plants sway as if alive—while staying rooted in the brand’s storied heritage.

This surreal collage journey, blending historical charm with playful creativity, invites viewers to explore John West’s legacy of determination and discovery, making the brand’s Greek debut a memorable voyage through time and imagination.