“Where we belong” Fix Hellas

This project for Fix Hellas celebrates the people who dare to dream and go all in. Titled “Where we belong”, the series was shot in a relaxed garden setting: a table full of tasty food, honest conversation, and always a cold Fix beer in hand.

 

Through a series of live-action interviews, we sat down with individuals who have found where they truly belong—people who turned their passion into a way of life. Among them were the Giagkinides, a musical duo blending tradition with bold experimentation; the minds behind Greece’s first Cat Café, who created a warm space where humans and cats connect; actress Anna Louizidi, reflecting on the courage it takes to follow your path; Georgia Paraschou, founder of Humanity Greece, whose organization brings grassroots aid and community together; and musician Maria Papageorgiou, known for her emotional depth and authenticity.

 

The tone throughout was intimate, spontaneous, and deeply human. No scripts, just real people, real stories, and genuine moments. This project was not just a celebration of passion—it was a quiet tribute to the Fix Hellas spirit: staying true to yourself, even when it’s not easy. Because sometimes, a little grit and a little madness take you exactly where you’re meant to be.

Client: FIX Hellas | Production Agency: BBDO | Direction-Creative Direction: George Kalofolias | Videography: WASP Studio | Editing: Ioanna Giakoumatou | Animation – Compositing: George Baourdas | Food Services: Demek Tavern

Client: FIX Hellas | Production Agency: BBDO | Direction-Creative Direction: George Kalofolias | Videography: WASP Studio | Editing: Ioanna Giakoumatou | Animation – Compositing: George Baourdas | Food Services: Demek Tavern

“Where we belong” Fix Hellas

This project for Fix Hellas celebrates the people who dare to dream and go all in. Titled “Where we belong”, the series was shot in a relaxed garden setting: a table full of tasty food, honest conversation, and always a cold Fix beer in hand.

 

Through a series of live-action interviews, we sat down with individuals who have found where they truly belong—people who turned their passion into a way of life. Among them were the Giagkinides, a musical duo blending tradition with bold experimentation; the minds behind Greece’s first Cat Café, who created a warm space where humans and cats connect; actress Anna Louizidi, reflecting on the courage it takes to follow your path; Georgia Paraschou, founder of Humanity Greece, whose organization brings grassroots aid and community together; and musician Maria Papageorgiou, known for her emotional depth and authenticity.

 

The tone throughout was intimate, spontaneous, and deeply human. No scripts, just real people, real stories, and genuine moments. This project was not just a celebration of passion—it was a quiet tribute to the Fix Hellas spirit: staying true to yourself, even when it’s not easy. Because sometimes, a little grit and a little madness take you exactly where you’re meant to be.

Client: FIX Hellas | Production Agency: BBDO | Direction-Creative Direction: George Kalofolias | Videography: WASP Studio | Editing: Ioanna Giakoumatou | Animation – Compositing: George Baourdas | Food Services: Demek Tavern

“Where we belong” Fix Hellas

This project for Fix Hellas celebrates the people who dare to dream and go all in. Titled “Where we belong”, the series was shot in a relaxed garden setting: a table full of tasty food, honest conversation, and always a cold Fix beer in hand.

 

Through a series of live-action interviews, we sat down with individuals who have found where they truly belong—people who turned their passion into a way of life. Among them were the Giagkinides, a musical duo blending tradition with bold experimentation; the minds behind Greece’s first Cat Café, who created a warm space where humans and cats connect; actress Anna Louizidi, reflecting on the courage it takes to follow your path; Georgia Paraschou, founder of Humanity Greece, whose organization brings grassroots aid and community together; and musician Maria Papageorgiou, known for her emotional depth and authenticity.

 

The tone throughout was intimate, spontaneous, and deeply human. No scripts, just real people, real stories, and genuine moments. This project was not just a celebration of passion—it was a quiet tribute to the Fix Hellas spirit: staying true to yourself, even when it’s not easy. Because sometimes, a little grit and a little madness take you exactly where you’re meant to be.

“Where we belong” Fix Hellas

This project for Fix Hellas celebrates the people who dare to dream and go all in. Titled “Where we belong”, the series was shot in a relaxed garden setting: a table full of tasty food, honest conversation, and always a cold Fix beer in hand.

 

Through a series of live-action interviews, we sat down with individuals who have found where they truly belong—people who turned their passion into a way of life. Among them were the Giagkinides, a musical duo blending tradition with bold experimentation; the minds behind Greece’s first Cat Café, who created a warm space where humans and cats connect; actress Anna Louizidi, reflecting on the courage it takes to follow your path; Georgia Paraschou, founder of Humanity Greece, whose organization brings grassroots aid and community together; and musician Maria Papageorgiou, known for her emotional depth and authenticity.

 

The tone throughout was intimate, spontaneous, and deeply human. No scripts, just real people, real stories, and genuine moments. This project was not just a celebration of passion—it was a quiet tribute to the Fix Hellas spirit: staying true to yourself, even when it’s not easy. Because sometimes, a little grit and a little madness take you exactly where you’re meant to be.

Client: FIX Hellas | Production Agency: BBDO | Direction-Creative Direction: George Kalofolias | Videography: WASP Studio | Editing: Ioanna Giakoumatou | Animation – Compositing: George Baourdas | Food Services: Demek Tavern

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