This charming 2D character animation ad brings to life Piraeus Bank’s ‘Shopping in Neighbourhood’ initiative, #psonizostigeitonia, a heartfelt project supporting local entrepreneurs and consumers. We were thrilled when our friends at Faze Design Studio invited us to animate their delightful illustrations for this Piraeus Bank commission—and we jumped at the chance!

Set in a quaint, bustling neighborhood, the video celebrates the vibrancy of small businesses, from cozy bakeries to friendly flower shops. Faze’s colorful characters—a cheerful baker, a smiling florist, and curious shoppers—burst with personality, their rounded shapes and expressive faces radiating warmth. The environment mirrors this charm, with pastel storefronts in soft pinks, blues, and yellows, accented by hand-drawn details like cobblestone streets and hanging flower baskets. Using smooth 2D animation, we brought these illustrations to life, capturing the lively spirit of a community where local commerce thrives. The characters move with a playful bounce, interacting with their surroundings as the neighborhood hums with activity, reflecting the initiative’s goal of fostering connection and support.

This ad is a love letter to small businesses, blending nostalgic charm with a modern, inviting aesthetic that encourages everyone to shop local and strengthen their community.