Client: What’s UP | Production Agency: FOSS Productions | Agency: OgilvyOne | Direction-Creative Direction: TROUT Creative Hub, FOSS Productions | Design: George Kalofolias | Animation-Compositing: George Baourdas | Sound-VO: FOSS Productions
What’s Up Cruise
Cruise me baby, let’s set sail,
A What’s Up-Cosmote tale so pale!
A summer cruise in Greece, oh my,
With penguins waddling ‘neath the sky!
Dolphins flip and pelicans soar,
Coconuts bob on the sandy shore.
Mermaids wink in the hot, hot sun,
This surreal ride is silly fun!
Flamingos dance on a yacht so fine,
A mermaid sips a coconut wine.
The sun’s a cartoon, all googly-eyed,
This cruise is wild, a bonkers ride!
This 2D animation revels in a kitsch, collage-driven aesthetic, blending animal pictures, beach bodies, and summer breeze vibes into a delightfully tacky tapestry. The color palette pops with neon pinks, blues, and greens, creating a vibrant, surreal Greek cruise scene. Elements like flamingo floaties, gigantic penguins, and a team of sailor dolphins add to the whimsical chaos, while the cartoonish iceberg with googly eyes enhances the playful tone. The design process embraced poor taste with flair, layering photographic textures with bold, hand-drawn shapes to craft a world where mermaids, dolphins, and humans coexist in absurd harmony. This visual extravaganza for What’s Up-Cosmote captures the carefree spirit of a summer adventure with an unapologetically over-the-top style.