This vibrant and humorous campaign for Artelac transforms iconic movie moments into whimsical illustrated spoofs. In Part One, the creative team pays tribute to two legendary cinematic scenes—the opening of Francis Ford Coppola’s The Godfather and the heartwarming card sequence from Love Actually.

The campaign kicks off with a playful reimagining of The Godfather, where the solemnity of the mafia don’s office is turned on its head. The Don, illustrated in a comic-book-inspired style, is humorously portrayed as grappling with the exaggerated symptoms of allergies. His regal presence is softened by the satirical twist, replacing drama with light-hearted absurdity.

In the recreation of Love Actually, the focus shifts to the famous card scene, where the exaggerated illustration style brings out the quirks and humor of the moment. The artwork is infused with a classic comic-book aesthetic, blending nostalgia with vibrant colors and clever details that playfully highlight allergy discomfort.

Through these reimagined scenes, the campaign captures the essence of both films’ iconic designs, adding a layer of humor that resonates with audiences. This approach brilliantly communicates Artelac’s purpose—offering relief for irritated eyes—while celebrating the joy of cinema with a comedic twist.