Client: Frulite | Production Agency: YETI Pictures | Direction-Creative Direction: YETI Pictures | Design: TROUT Creative Hub | Storyboards: Gabriel Pagonis | 3D Animation: Andreas Helmis | Additional Animation-Compositing: George Baourdas
Frulite TVC
Oranges roll joyfully across the landscape, blueberries shimmer under the sun’s rays, and strawberries hop around with merry delight.
It’s a sunny day in the whimsical Frulite land, where the new cool flavors of Frulite juices come to life in a burst of fruity fun!
This vibrant video, crafted to launch Frulite’s latest flavors, immerses viewers in a harmonious world where fruit, animals, and humans coexist in playful unity. We employed a dazzling array of visual techniques—blending 2D and 3D animation, frame-by-frame sequences, live footage, and even collage elements—to create a dynamic, textured aesthetic that pops with energy. The color palette of zesty oranges, cool blues, and lush greens enhances the lively atmosphere, while quirky characters like kiwis, lemons, polar bears, and a cat-glider soar through the scenes. Look closely, and you’ll spot a goldfish grooving to chill music vibes and a penguin eagerly awaiting Christmas!
The mix of smooth 3D fruit animations with handcrafted collage details adds a layer of charm, making this fruity universe feel both fantastical and inviting. Bottoms up to a refreshing celebration of flavor and imagination in every foolish frame!