Client: Cosmote What’s Up | Production Agency: Reach Media Services | Direction-Creative Direction: TROUT Creative Hub | Design: TROUT Creative Hub, Reach Media Services | Animation: TROUT Creative Hub | Sound: Reach Media Services
What’s Up Xmas Guru
This fun animated intro and social media content were created for a limited Christmas YouTube series, What’s Up Xmas Guru, featuring stand-up comedian Dionisis Antzarakis.
Starting with a minimal yet strikingly colored artwork provided in the brief, our team expanded this visual universe into a bouncy, eye-catching 2D animation that radiates festive cheer. The design centers on a bold palette of vibrant reds, deep greens, and crisp whites, evoking the classic Christmas spirit with a modern twist. Simple, clean shapes—like twinkling stars, swirling snowflakes, and a quirky christmas tree—dance across the screen, their movements lively and rhythmic, perfectly matching the comedic tone of the series.
Dionisis Antzarakis’ animated persona as a bearded reindeer (!) pops in a playful way, set against a minimalist backdrop of snowy hills and glowing lights, ensuring the focus remains on the humor. The animation’s bouncy energy is amplified by subtle details, like a winking Christmas tree or a bouncing gift box, adding a layer of whimsy.
This intro and social media content blend festive charm with a fresh, dynamic style, creating a visual identity that’s as entertaining as the series itself, inviting viewers to laugh and celebrate the holiday season with What’s Up!