This means WAR! 

Anyone who’s ever gone to a supermarket knows the chaos that awaits—it’s a battlefield of epic proportions. Shoppers face relentless challenges: dodging constant hurdles, navigating obstructions, and even surviving the chaos of exploding watermelons! The struggle peaks with long, seemingly endless queues that test even the most patient souls. But amidst this frenzy, one fearless mother and her baby son emerge as a formidable team, trained to tackle this retail combat with grit and determination—or so they think! This action-packed project captures their wild journey with humor and intensity, keeping viewers on the edge of their seats.

The 2D animation, crafted for an online supermarket campaign (e-Fresh), serves as a playful spoof of action movies, highlighting how online shopping eliminates the chaos of traditional grocery runs. The director’s cut version, presented here, amplifies the excitement with its bold, painterly aesthetic. Featuring a striking color palette of teals and blues, paired with warm reds and oranges, the visuals pop with energy, while clean lines and dynamic shading create a sense of movement. Enjoy the ride!