Client: Amita Motion | Production Agency: YETI Pictures | Creative Direction: TROUT Creative Hub, YETI Pictures | Design: George Kalofolias, Thalia Bitha | Animation-Compositing: TROUT Creative Hub, George Baourdas | Music-Sound Design: MD Redording Studios
Amita motion: Positive Energy
Get ready to feel the buzz with this lively ad for Positive Energy Day 2019, a celebration of joy and inspiration! This frenetic ride captures the essence of positivity through a dynamic blend of live footage, motion typography, and vibrant graphic elements.
The video pulses with energy, using quick cuts to keep the momentum high as real-life scenes of people dancing, laughing, and enjoying life unfold. Bold, playful typography bursts onto the screen in sunny yellows, fiery oranges, and cool blues, with words like ‘Music’ and ‘Every day’ bouncing and spinning to the beat of an upbeat soundtrack—because don’t we all agree that music feeds our vibes in the best way possible? Graphic elements like lines, hashtags, and blocks of color overlay the footage, adding a layer of youthful exuberance. Every frame radiates the message that each day is a chance to create new, uplifting experiences, encouraging viewers to embrace positivity with open hearts. The seamless integration of live action and animated graphics creates a fresh, modern aesthetic that’s as infectious as the event itself.
We had a blast making it—hope you enjoy watching this burst of positive energy!