Client: Athens Open School | Production: TROUT Creative Hub | Direction-Creative Direction: George Baourdas, George Kalofolias | Design: George Kalofolias | Animation: George Baourdas | Music-VO: MD Recording Studios
Athens Open School teaser
This captivating video was launched to promote the pitch for Athens Open School, an inspiring initiative to establish a new, innovative Greek private secondary school (grades 7-12) in the heart of Athens. The project aims to create a nurturing, forward-thinking educational environment, and the video beautifully captures this vision through a unique visual approach.
We employed collage techniques, blending photographic elements with clear, bold shapes to craft a distinctive aesthetic that resonates with warmth and creativity. The limited color palette—featuring soft beige, calming blue, vibrant red, and fresh green—adds a cohesive yet playful touch, enhancing the sweet, intimate mood we sought to convey. This design choice emphasizes the sense of family and education, reflecting the school’s commitment to fostering a friendly, inclusive space where students can thrive. The mix of textures and layered visuals creates a dynamic yet approachable feel, mirroring the innovative spirit of Athens Open School while grounding it in a sense of tradition and community. Every frame is carefully crafted to evoke a feeling of belonging, inviting prospective students and families to envision a bright future in this modern, education-focused environment in central Athens.