Client: GEK TERNA, NTUA | Production Agency: BBDO | Direction-Creative Direction: BBDO, TROUT Creative Hub | Design: TROUT Creative Hub | Animation: Afroditi Bitzouni, TROUT Creative Hub | Sound: MD Recording Studio
GEK TERNA
This visually captivating video for GEK Terna, a leading construction company in Greece, blends a unique collage technique with retro aesthetics to celebrate the company’s success, innovation, and profound contributions to the nation’s architectural landscape.
The animation showcases an eclectic mix of materials—vintage blueprints, construction elements like cranes and turbines, and detailed architectural drawings—layered together to form dynamic sequences that bring GEK Terna’s iconic projects to life.
The retro aesthetic, adopting a detailed collage style, features a muted palette of sepia browns, soft blues, and faded yellows, with textured paper effects and hand-drawn linework that evoke a sense of nostalgia. Animated elements, such as cranes lifting beams and buildings rising from sketches, move with a rhythmic flow, symbolizing the company’s growth and forward-thinking vision. The collage technique adds a distinct artistic flair, with overlapping textures and faded photographs of construction sites, bridges, and highways, reflecting GEK Terna’s legacy of transforming Greece’s infrastructure.
This video not only captures the essence of the company’s storied history but also inspires viewers with a vision for a brighter, more innovative future in construction, where tradition and progress harmoniously converge.