Karaoke skate-pop is a thing?

Absolutely.

For this wild and catchy Klinex video, we dove headfirst into a surreal audiovisual universe—one where moms are wise sages, dinosaurs roam the aisles, and viruses get the ultimate extermination treatment.

While picking the right chlorine product might feel like navigating a chaotic meme-scape, Klinex cuts through the nonsense with its proven ability to eliminate viruses and bacteria. The trusted voice of Mom and the unmistakable packaging guide you to the real deal—no fake chlorines allowed.

A joyful mash-up of humor and pop-culture parody, this campaign proves that cleaning products can make noise, go viral, and still carry a killer message. All in all, we created a hyperactive, genre-bending visual ride using stock footage and a collage approach. Everyday scenes twisted into surreal scenarios with layered textures and absurdist humor. The illustrated elements we added are bold, comic-inspired graphics that breathe life into memes, characters, and outlandish situations. The finishing touch was a selection of vibrant, large fonts that feel explosive, and delivers punchlines and key messages with infectious energy.