Prοinoi Typoi, a beloved morning news show on Greek television, airs early on Saturdays and Sundays, delivering a vibrant mix of politics, social issues, art, culture, and sports. Known for its unconventional anchormen duo, the show balances casual debates on everyday topics with friendly ‘hang out’ conversations and engaging reports, creating a relaxed yet informative atmosphere. Our creative team embraced the challenge of refreshing the show’s identity, designing a revamped logo and a dynamic intro video to capture its lively spirit. The new logo features sleek, modern typography in bold blues, yellows and whites, reflecting the show’s energetic tone while maintaining a professional edge.

The 3D-animated intro video bursts with motion, showcasing footages from various themes the show touches—a rocket launch, a view of the acropolis, a drone shot gliding over downtown Athens, museum interiors, sport celebrations. The animation uses smooth transitions and a contemporary palette of yellow, white, and blue, mirroring the Greek flag and the sun’s color, to evoke a sense of national pride and modernity. This fresh visual identity perfectly complements Prwinoi Typoi’s unique blend of news and camaraderie, setting the tone for an engaging viewer experience.